7or9 Unveils 'Live Your Footprint' Campaign Along with Fall 2023 Collection in the United States

7or9 NYC Fall Collection (Photo Credit: 7or9 Fashion Shoes)

NEW YORK, September 13, 2023 (VSNewsNetwork.com) - Chinese brand 7or9 has announced the U.S. debut of its Fall 2023 collection, which is part of a global campaign called 'Live Your Footprint.' The campaign and collection focus on individual expression and aim to combine the features of comfort and style in women's footwear.

The new collection incorporates technology that brings the comfort of sneakers into the design of high heels. This aligns with the company's objective to offer comfortable yet stylish footwear options. The collection is said to reflect the brand's ongoing commitment to changing the traditional relationship between comfort and fashion in women's shoes.

The 'Live Your Footprint' campaign features various modern women in different settings, aimed at portraying diverse styles and lifestyles. According to the company's founder, Deng Juan, the collection is designed to alter the prevailing perception that comfort and style are mutually exclusive in women's footwear. "7or9 was born out of the necessity to change the relationship between women and pain," said Deng Juan. The brand employs Air-Touch foam technology, designed to provide enhanced comfort compared to traditional footwear materials.

The Fall 2023 collection includes several models that have received attention on social media platforms, such as the Creamy Bun, Plumbago 2.0 sandals, and the Cloud 4.0 model. These models have been featured by fashion influencers in various locations, according to the company.

Learn more at www.7or9.com.

Source: 7or9 Fashion Shoes via Newswire