Atlanta Dream Announces Partnership with Mielle Organics as Exclusive Textured Hair Care Partner

ATLANTA, July 11, 2024 (VSNewsNetwork.com) – The Atlanta Dream has announced a strategic partnership with Mielle Organics, a haircare brand specializing in organic products. Mielle, the first official textured hair care sponsor of the WNBA, will serve as the Exclusive Textured Hair Care Partner of the Atlanta Dream, marking its first team-level partnership.

The partnership includes support for the Atlanta Dream’s Black Business Symposium, which aims to assist black-owned businesses and provide resources for entrepreneurs. Mielle will supply products to Dream players and offer fans opportunities to win products and branded merchandise during in-game activations at the Dream’s home games. Additionally, Mielle will be featured on video boards and signage throughout Gateway Center Arena.

“The Dream is proud to partner with Mielle, a company that maintains a commitment to quality hair care products,” said Laila Brock, Dream Senior Vice President of Strategic Partnerships and Community Impact. “We strive to work with companies who aim to have a positive impact in the community. This new partnership with Mielle will not only help us serve the Atlanta community but it will also have a lasting impact on our athletes, franchise, and fans.”

"We're excited to continue expanding our WNBA partnership with the Atlanta Dream and the best female basketball athletes in the world," said Omar Goff, Mielle President. "At Mielle, we share a common vision with the Dream to support these exceptional athletes at the highest level and provide them with the tools and resources they need to succeed both on and off the court. We believe that every athlete deserves to look and feel their best, and we are committed to offering innovative and high-quality hair care solutions that cater to their unique needs."

For more information on Mielle Organics, visit www.mielleorganics.com.

Source: Atlanta Dream via Newswire