Ben Boix Named Managing Director of Zinklar's North American Expansion

Ben Boix, Managing Director, Zinklar

NEW YORK, May 1, 2024 (VSNewsNetwork.com) - Zinklar, a Spain-based consumer insights platform, has announced the appointment of Ben Boix as the Managing Director for its North American operations. This move is part of Zinklar's strategy to broaden its reach in providing actionable data through customer-centric insights globally.

Boix brings over 15 years of experience in market research, strategic analysis, and leadership to his new role. His academic background includes an MBA from the Berkeley-Haas School of Business. "With the U.S. market representing a significant opportunity for growth, I am excited to lead Zinklar's efforts in this region," Boix stated. "Our goal is to democratize access to consumer insights, enabling companies of all sizes to prioritize their customers and place them at the core of their business."

Jordi Ferrer, CEO of Zinklar, emphasized the importance of Boix's role in the company's global strategy. "Zinklar's expansion of our U.S. team is a significant step in our mission to democratize consumer insights globally. With Ben Boix as Managing Director, we're poised to empower businesses with actionable data, driving consumer-centricity and strategic growth," Ferrer said.

Zinklar's approach integrates advanced technologies such as artificial intelligence and emotion AI to deliver in-depth consumer insights. This methodology is designed to help businesses understand consumer demand, develop new products, and craft effective marketing campaigns that resonate with changing consumer preferences.

For more information about Zinklar and its expansion efforts, visit www.zinklar.com.

Source: Zinklar via Newswire