Biolage Professional Releases Bond Therapy Collection with New Conditioning Foam Formula

Photo Credit: Biolage Professional

NEW YORK, October 2, 2023 (VSNewsNetwork.com) - Biolage Professional has introduced its Bond Therapy collection, a line of haircare products formulated with citric acid and coconut oil. The collection aims to target the core structure of hair to reinforce weakened bonds, particularly in over-processed hair.

"Bond Therapy's launch has been the hardest secret to keep," said Aurelie Croze, Assistant Vice President of Biolage Professional. "With the increasing demand for color services, balayage, and heat styling, the Biolage Bond Therapy collection was developed to both strengthen and protect hair."

One of the features of the collection is a conditioning foam designed for lightweight bond repair and hydration, particularly for fine hair types. "Many consumers have avoided bonding ranges, thinking the formulas might be too heavy. This collection aims to not only repair hair bonds but also improve the hair's texture and appearance," Croze added.

Sunnie Brook, Biolage Global Ambassador and Celebrity Stylist, commented, "I recommend this collection to clients with color damage and those who frequently use heat styling. The collection's range of products for different hair types makes it a practical choice."

The Bond Therapy collection includes five products suitable for fine, medium, and coarse hair textures. It is formulated to reduce hair breakage while adhering to vegan and cruelty-free standards, and is free from parabens, sulfates, and mineral oil.

The products are available for purchase starting at $28 at retailers such as Ulta, Amazon, and JCPenney.

For more information, visit Biolage.com.

Source: Biolage Professional via Newswire