Creative Agency Moxie Sozo Expands Client Services with New Leadership Hires

Rob Hofferman, VP Managing Director, Moxie Sozo ● Photo Credit: Moxie Sozo

BOULDER, Colo., October 21, 2024 (VSNewsNetwork.com) – Moxie Sozo, a creative agency based in Boulder, has announced two key hires aimed at expanding its services in campaign development and client engagement. Rob Hofferman has joined the agency as Vice President and Managing Director, and Anne Vaschetto has been appointed Group Creative Director.

Moxie Sozo, known for its work in brand strategy, identity, and packaging for clients such as Organic Valley, TaylorMade Golf, and Sam Adams, is now broadening its service offerings to include advertising campaign strategy and communications. “Rob Hofferman’s experience positions us to drive awareness for our clients' brands with the extension to more expansive consumer campaigns,” said Derek Springston, CEO of Moxie Sozo.

Hofferman brings prior experience in account management across various industries, including consumer electronics, beverages, and consumer packaged goods. He has held roles at agencies such as BBDO, GREY, and CP+B, managing accounts for brands like Pepsi, Canon, and Kraft. According to Moxie Sozo, Hofferman will focus on building client relationships and supporting sales growth through enhanced campaign strategies.

Vaschetto, who joined the agency in June, has a background in creative leadership with experience in global design agencies. She has worked on brand development for companies including Procter & Gamble, Kraft Foods, and Clif Bar. According to Moxie Sozo, her role will focus on expanding the agency’s creative capabilities and strengthening its offerings for new and existing clients.

These hires are part of Moxie Sozo’s strategy to further develop its brand-building services and drive long-term growth for clients.

For more information on Moxie Sozo’s services, visit moxiesozo.com.

Source: Moxie Sozo