Decentralized Future for Brands Unveiled by Decommerce
ZURICH, July 26, 2023 (VSNewsNetwork.com) - With the rise of Web3 technology, a new era of brand community building is taking shape, ushering in a wave of decentralization in the social media world, according to Decommerce, a Zurich-based company offering white-label community solutions for brands.
"All brands need to understand that the era of thriving solely on transactions is over," stated Allan Perrottet, Co-founder of Decommerce. "The future belongs to brands that empower and engage their audience in co-creation. They acknowledge and reward the value created together."
As traditional social media marketing gradually loses traction due to diminishing organic reach and trust issues related to data breaches and unethical practices, Decommerce's solution aims to empower brands to connect authentically with their audience. "Our software addresses the issue of limited organic reach, rendering 98% of social media followers unreachable," added Perrottet.
Their software not only allows brands to reward community members with stablecoins and NFTs but also fosters co-creation of digital and physical products. "Our work with renowned brands, including TBô, testifies to the potential of decentralized communities in fostering authentic connections and driving meaningful engagement," shared Perrottet.
The concept of brand communities is being redefined by Decommerce, alongside influential brands such as Nike, Starbucks, and Gucci. "Next-generation communities are founded on shared interests, values, and ownership, driving a global movement of collaboration and inclusivity," emphasized Perrottet. This approach, he believes, allows brands to co-create with their customer base, leading to sustainable profits.
As the social media landscape evolves, brands embracing the potential of owned communities are poised for a bright future, according to Decommerce. The company, having recently secured significant partnership deals with UK investors Farfetch and Outlier Ventures, is leading the way in providing brands with the necessary tools to navigate this evolving digital landscape.
For more insights, visit decommerce.com
Source: Decommerce via Newswire