Febreze Launches the NEW Mood Collection, Aimed at Enhancing Emotional Atmosphere at Home
The NEW Mood Collection from Febreze includes three new luxurious scents designed to create moods for every room in your home, whether you need a boost of energy, time to restore, or a little help romanticizing your space. (Graphic: Business Wire)
CINCINNATI, August 9, 2023, (VSNewsNetwork.com) - Febreze, the household name in air care products, has announced a new venture into emotional atmosphere enhancement with the launch of its Mood Collection. This line of scents aims to go beyond merely masking odors by providing an intentional emotional ambiance in homes.
The collection is composed of three distinct scents, each named after the emotional response they are designed to create:
Refresh & Energize: Described as having notes of rejuvenating water and zesty orange blossom, this scent aims to energize.
Romance & Desire: With rose petals and champagne spritz, this scent is intended to create a romantic atmosphere.
Soothe & Restore: Blending warm sugar and shea butter, this fragrance is crafted to create a calming and restorative environment.
Angelica Matthews, Febreze Brand Vice President, elaborated on the philosophy behind the collection, stating, “Our research revealed consumers are interested in air care not only as a way to fight odors and leave a fresh scent behind but specifically as a way to impact their moods.” She further added, “The new Mood Collection delivers on an emotional need. Not only does it just smell great, but it helps consumers shift from considering how an air freshener can make their room smell, to how an air freshener can make their room feel.”
In a unique cross-disciplinary collaboration, Febreze has also partnered with emerging musicians to craft songs corresponding to each of the Mood Collection scents. These songs aim to amplify the emotional connection with the fragrances.
The artists and their contributions are:
Refresh & Energize by Four Washington: A band known for their acapella covers, inspired by the energizing scent to create an upbeat instrumental track.
Romance & Desire by Wé Ani’s: Wé Ani's dynamic vocal performance aims to capture the romantic essence of the corresponding scent.
Soothe & Restore by Ebony Loren: Ebony’s acoustic, soft pop style seeks to reflect the calming mood of Soothe & Restore.
The music will be available on platforms like TikTok and the radio, offering a multimedia experience that unites scent with sound.
The Mood Collection from Febreze is set to be available online and at major retailers nationwide, priced at $3.30.
Further information about the new collection can be found at Febreze.com.
Source: Procter & Gamble via Business Wire
