GoodGym and Athletic Brewing Company Partner to Encourage Exercise with an Environmental Impact

26th Jul 2023 (VSNewsNetwork.com) - GoodGym, a fitness community that combines workouts with community service, and Athletic Brewing Company, renowned for its alcohol-free beer, have announced a year-long partnership. The collaboration aims to motivate more people to engage in exercise routines that directly benefit the environment.

Read more about their partnership here: www.goodgym.org/stories/athletic-brewing

The new alliance supports GoodGym's work on environmental projects and promotes celebrations that are free from alcohol-induced hangovers. As a part of this partnership, there will be GoodGym sessions across England and Wales that encourage participation in environmentally beneficial activities. These sessions will be followed by celebrations featuring Athletic Brewing Co's alcohol-free beer, promoting a healthier way to socialize post-exercise.

GoodGym members, also known as GoodGymers, are known to run, walk, and cycle hundreds of thousands of kilometers annually while performing good deeds for their communities. The partnership with Athletic Brewing Company will allow these achievements to be recognized and celebrated through themed events and activities over the next year.

Athletic Brewing Company's 'Two For The Trails' initiative, a program dedicated to protecting outdoor spaces, will lend support to this partnership. Since its inception in 2018, the initiative has donated over $2.6 million to organizations that preserve outdoor spaces and foster the communities that utilize them.

GoodGym's founder and CEO, Ivo Gormley, expressed his excitement about the partnership, saying, "Together we want to raise the profile of workouts that benefit the environment and also to be able to celebrate our successes in a way that is lighthearted and fun."

Similarly, Bill Shufelt, Co-Founder and CEO of Athletic Brewing, expressed his enthusiasm: “We’re proud to team up with GoodGym and help support their ongoing efforts to do good while staying active. Through this partnership, we’ll not only be able to introduce more people to our award-winning brews but also greatly impact these communities and the environment for the better.”

Learn more at www.goodgym.org and eu.athleticbrewing.com.

Source: GoodGym via Pressat