Kyle Sawai Named Chief Marketing Officer of Liberty Tax

Finance

Jun 25

HURST, Texas, June 25, 2024 (VSNewsNetwork.com) - Liberty Tax has announced the promotion of Kyle Sawai to the position of Chief Marketing Officer. In this new role, Sawai will oversee all marketing activities, focusing on developing strategic initiatives tailored to U.S. and Canadian consumers, enhancing the brand's reach, and reinforcing Liberty Tax franchise owners as trusted tax experts.

Sawai's background includes extensive experience in the advertising industry, having worked with brands such as The Home Depot, Pulte Group, Metro by T-Mobile, Chick-fil-A, Farm Bureau Financial Services, and Travelocity. With over 27 years of marketing experience, Sawai has a proven track record of creating customer-focused and digitally centric strategies. Prior to his promotion, he served as the Senior Vice President of Digital Marketing at Liberty Tax, where he developed new brand positioning and strategy, implemented persona-based audience insights, redesigned the company's U.S. and Canadian websites, and launched a platform for franchisees to create brand-approved campaigns and marketing materials.

"Since joining the team in 2021, Kyle has showcased his impressive marketing acumen and ability to drive profitable results," said Scott Terrell, CEO of Liberty Tax. "His insight into the digital space, along with his commitment to data and reporting, has redefined how we plan and invest in our annual marketing campaigns. Over the next several tax seasons, we anticipate growth in our business and franchise network thanks to the forward-thinking efforts of Kyle and his capable team."

Sawai emphasized the importance of positioning Liberty Tax as the trusted local expert for communities across North America. "Selecting the right marketing mix and empowering local franchise owners to participate is how we’ll deliver a consistent message that resonates with new and existing customers," said Sawai. "Building and implementing strategies based on data and consumer insights is how we’ll remain competitive."

Sawai holds a BBA in Marketing from Texas Christian University and began his career in advertising and brand management. He resides in Dallas, Texas.

For more information, visit www.libertytax.com.

Source: Liberty Tax via Newswire