LogicBoost Labs Adds Advertising Technology Company Blueprint to Investment Portfolio
WASHINGTON, June 20, 2023 (VSNewsNetwork.com) - LogicBoost Labs, a startup accelerator specializing in supporting early-stage B2B SaaS startups, has made a significant investment in Blueprint, an advertising technology company based in Washington, DC. Blueprint utilizes AI to instantly measure, analyze, and optimize media spend across various digital channels without the need for code snippets known as pixels. The investment, comprising $300,000 in cash and services, will enable Blueprint to expand its AI-driven optimization services, enhance its technological capabilities, and reach a broader customer base.
With its AI-powered platform, Blueprint evaluates the most effective combinations of target audiences, content themes, landing pages, influencers, and advertising platforms. It provides recommendations for testing ad campaigns and offers continuous optimizations as the ads are delivered. Unlike traditional approaches, Blueprint's solution does not rely on pixels, allowing for instant implementation and seamless integration with existing strategies.
Jonathan Cogley, Founder and CEO of LogicBoost Labs, expressed enthusiasm for the investment, stating, "Blueprint's AI technology is more efficient and effective than anything else we've seen in the market. This investment not only enhances their capabilities but also paves the way for a wider customer reach." Cogley further emphasized the significance of investing in a local DC-based company, highlighting LogicBoost Labs' deep roots in the DC technology ecosystem.
Blueprint was founded by CEO Abtin Buergari, a serial entrepreneur with three successful exits, and co-founded by Ashtan Moore, an accomplished founder, investor, and advisor. The company emerged as a spinoff from Model B, an AI-powered growth marketing agency, in late 2022.
Buergari emphasized the value of Blueprint's AI in the ever-evolving advertising industry, noting, "Blueprint eliminates the noise surrounding analytics and reporting, allowing advertisers to focus on what truly matters." By leveraging Blueprint's AI capabilities, brands can adapt their strategies in real-time, achieve greater agility, and maximize results from their media spend.
Chris Perkins, head of Model B, shared his perspective, stating, "Blueprint ensures that we deliver exceptional value to every client while saving our team significant time on the repetitive aspects of traditional planning and buying. This extra time allows us to invest in higher-value actions."
For more information about LogicBoost Labs or Blueprint, visit https://www.logicboostlabs.com and https://blueprint.tech.
About LogicBoost Labs
LogicBoost Labs is a startup accelerator designed to advance the growth of pre-revenue and early-stage B2B SaaS startups. LogicBoost Labs offers a full-service line-up of resources and capabilities to further increase the likelihood of a young company's success. Each portfolio company has full access to LBL's talented pool of experienced executives whose sole job is guiding and mentoring start-ups on staffing, sales, marketing, technical support, and customer success. The ultimate goal: take the start-up from early revenue or pre-revenue to 1 million ARR.
About Blueprint
Blueprint is a powerful media planning, buying, and optimization SaaS platform leveraging AI to enhance efficiency and performance. Built to streamline tedious tasks, it simplifies the mental energy and time required to launch, manage, and optimize campaigns. Co-founded in 2022 by Abtin Buergari and Ashtan Moore, Blueprint currently hosts 15+ companies on its platform, saving them millions in wasted ad spend with its AI. Blueprint is headquartered in Washington, DC.
Source: LogicBoost Labs via Newswire
