Logo Brands Secures 10-Year Exclusive Partnership With Mississippi State University for Tailgate Products

Man holding a Logo Brands Mississippi State composite leather football. ● Photo Credit: Logo Brands

FRANKLIN, Tenn., August 16, 2023 (VSNewsNetwork.com) - Logo Brands, Inc., a prominent player in the collegiate licensing industry, has entered into a 10-year exclusive agreement with Mississippi State University, commencing on January 1, 2024. This strategic partnership, marking Logo Brands' 34th such collaboration, will grant the company exclusive rights to manufacture, produce, and distribute officially licensed products like tents, chairs, soft-sided coolers, and non-leather inflatable sports balls for Mississippi State Bulldogs.

Kris Talley, EVP of Sales and Licensing at Logo Brands, expressed enthusiasm about the collaboration, saying, "We are thrilled about the chance to collaborate with the Mississippi State program." He noted the significance of the partnership in ensuring that Bulldogs fans have access to premium tailgate products for years to come. The range will be available through leading retailers in the United States and Mississippi State's on-campus outlets.

Duski Hale, Sr. Legal Administrator and Director of Licensing at Mississippi State, emphasized the importance of the partnership in enhancing the game day experience, remarking that "Logo Brands has always been an integral part of making Mississippi State one of the best places to tailgate." With a student body of over 23,000 and 151 SEC Championships, Mississippi State continues to stand out for both academics and athletics. This partnership further solidifies its reputation as a center for Southern charm and hospitality. Learn more at logobrands.com.

Source: Logo Brands Inc. via Newswire