Mowi Consumer Products Amplifies National Seafood Month with Educational Initiatives and Product Launch

Honey-Miso Air Fryer Salmon with Broccoli and Potatoes made with Mowi Individual Single 6oz Atlantic Salmon Portions by Celebrity Chef George Duran (Photo Credit: Mowi)

MIAMI, October 9, 2023 (VSNewsNetwork.com) - Mowi Consumer Products of America, a subsidiary of global Norwegian salmon producer Mowi, is ushering in National Seafood Month with an array of educational campaigns and product introductions aimed at enhancing consumer insight into seafood.

In a move that promotes transparency, Mowi is facilitating a unique behind-the-scenes glimpse at its 100,000 sq ft Miami processing facility. The initiative is set to welcome content creators, skilled in the realms of Food, Health, Science, and Fitness, offering them firsthand insight into Mowi's sustainable seafood production process. Joe Fidalgo, Managing Director of Mowi CP of Americas, stressed the essence of this venture, highlighting its goal to bridge the gap between consumers and the brand's operational standards. He said, "This initiative is an opportunity for a transparent glimpse into our sea-to-fork process."

Mowi's educational thrust is further bolstered by its collaboration with Celebrity Chef George Duran, the face behind the YouTube series “How is it Made – Seafood.” Diana Dumet, Mowi CP of Americas - Marketing Director, expressed enthusiasm over the partnership, hoping it will empower consumers with a holistic understanding of their seafood's journey.

In addition to these educational undertakings, Mowi is spotlighting its recent innovation: the Individual Single 6oz Atlantic Salmon Portions. Backed by Chef Duran, these salmon portions, curated for individual servings, reflect Mowi's commitment to merging quality with convenience. These portions join Mowi’s diverse product portfolio that spans across fresh salmon, smoked varieties, and convenient frozen options.

As National Seafood Month unfolds, Mowi is positioning itself as a brand dedicated to expanding the discourse around seafood's convenience, quality, and sustainability. Their behind-the-scenes tours and new product introduction underscore Mowi's unswerving commitment to enhancing consumer experience and ensuring informed seafood consumption.

To learn more, visit www.Mowi.com.

Source: Mowi via Newswire