Dior Tops Luxe Digital's Study as the Most Popular Luxury Brand Online in 2023

According to a study conducted by Luxe Digital, Dior has emerged as the most popular luxury brand online in 2023, capturing 13.83% of the total search interest for luxury goods. Gucci and Chanel secured the second and third positions, respectively, with significant online search interest.

While brands like Louis Vuitton, Hermès, and Rolex maintained their strong presence, Armani and Tiffany & Co. experienced a decline in online popularity compared to the previous year. Notably, Burberry and Saint Laurent saw notable growth, with both brands climbing the ranks.

The study, which analyzes data from various sources, including Google and social media, has proven to be an accurate predictor of future sales. Additionally, the report highlights the increasing focus on VIP customers and the exploration of digital platforms, such as the metaverse and Web3, by luxury brands. The complete ranking and report can be accessed on Luxe Digital's website.

Read the complete ranking and full report: https://luxe.digital/business/digital-luxury-ranking/most-popular-luxury-brands/

Source: Luxe Digital via News Wire