PUNTA SANTOS Introduces the First Low-Alcohol Premium Tequila to the Market

PUNTA SANTOS Tequila Liqueur, the First Low-Alcohol 28% ABV Premium Tequila

LOS ANGELES, July 20, 2023 (VSNewsNetwork.com) - In a pioneering move in the spirits industry, PUNTA SANTOS announced today the launch of the first-ever luxury tequila with a reduced alcohol content. Crafted exclusively from 100% blue agave and possessing a 28% alcohol by volume (ABV), compared to the typical 40-50% of traditional tequilas, PUNTA SANTOS is making its debut nationwide and is available exclusively for online purchase.

This revolutionary tequila, distilled only from the heart of blue agave in Jalisco, Mexico, offers the rich flavors of high-end blanco tequila but with lower alcohol content and calorie count, boasting just 77 calories per 1.5 oz. serving. The idea for PUNTA SANTOS was conceived by co-founders Jorge Cerón and Diego Nuñez during 2020 when they identified a growing trend among consumers for low-proof or non-alcoholic options.

Diego Nuñez, whose family founded Tequila El Viejito, commented on this new venture saying, "We set out to create PUNTA SANTOS for 'mindful drinkers'. With a reduced ABV, they can enjoy the taste and experience of premium tequila, but on their own terms."

The 750ML bottle of PUNTA SANTOS retails at $100 USD and is available now at www.drinkpuntasantos.com.

Source: PUNTA SANTOS via Newswire