Salesforce's Generative AI Tools Adopted by IVE DDC for Business Growth
MELBOURNE, Australia, July 26, 2023 (VSNewsNetwork.com) - IVE Data-Driven Consulting (IVE DDC), a Salesforce partner in Australia, is working with businesses to utilize generative AI technologies. According to Salesforce research, these tools could potentially revolutionize the roles of 60% of marketers, although 63% of these professionals express concerns regarding data accuracy and quality.
Dani Mekhaeel, IVE DDC's Marketing Automation Practice Lead, said, "Marketing GPT, powered by trusted first-party data from Data Cloud, will empower marketers to deliver personalized and engaging experiences at every customer touchpoint." Mekhaeel detailed how segment creation and AI-driven recommendations, integral features of Marketing GPT, can enhance marketing ROI while reducing the writing workload through auto-generated content.
Salesforce's generative AI has the capability to produce contextual visual assets for multi-channel campaigns within Marketing GPT. This functionality is aimed at ensuring brand consistency and delivering compelling, audience-tailored messaging.
On a similar note, Commerce GPT, when combined with Data Cloud, is said to offer personalized commerce experiences. "Commerce GPT will empower brands to deliver personalized commerce experiences throughout the buyer's journey by utilizing auto-generated insights and recommendations derived from unified real-time data," said James Roth, IVE DDC's Chief Experience Officer.
Looking ahead, Roth added, "As many businesses are eager to leverage AI technologies, the new Salesforce platforms will revolutionize how businesses interact with customers, while also improving employee productivity."
With a commitment to helping businesses unlock the potential of Salesforce's generative AI, IVE DDC is poised to support businesses' growth in the forthcoming financial year. By leveraging these advanced technologies, businesses can enhance customer engagement, boost productivity, and drive digital success.
Learn more about IVE Data-Driven Consulting here.
Source: IVE Data-Driven Communications via Newswire
