The Franklin Institute Unveils New Brand Identity Ahead of Bicentennial Celebrations

The Franklin Institute (Photo Credit: Antonio & Paris)

LOS ANGELES, November 2, 2023 (VSNewsNetwork.com) - As it approaches its 200-year milestone, The Franklin Institute has introduced a reimagined brand and the upcoming 'Wondrous Space' exhibit. Larry Dubinski, the President and CEO of the Institute, has shared that the refreshed branding and innovative programming are set to honor the institution's bicentennial in 2024.

In a collaboration with the branding powerhouse Antonio & Paris and the exhibition specialists at MDSX, the Institute's rebranding effort aims to create a more engaging and educational visitor experience, bridging learning with entertainment.

Antonio Buchanan, Co-CEO and Chief Transformation Officer of Antonio & Paris, commented on the intensive process behind the new branding: “This has been a multiyear project with TFI. Strategically, there was much time spent understanding what visitors wanted from a museum. It became clear that they not only wanted to learn more about science but they also want to be entertained.”

The strategic relaunch is not just about aesthetics but also functionality, including the development of a streaming platform during the pandemic to provide virtual access to the museum’s resources year-round.

The Institute's new brand essence is encapsulated by the tagline "There’s More Inside," signifying a deeper, more engaging exploration of science for visitors.

For more details on The Franklin Institute's new branding and the 'Wondrous Space' exhibit, visit www.fi.edu. To learn about the role of Antonio & Paris in this transformation, head to www.antonioandparis.com.

Source: The Franklin Institute via Newswire