TruWest Credit Union and ampliFI Loyalty Solutions Form Strategic Partnership

NAPERVILLE, Ill., July 26, 2023 (VSNewsNetwork.com) - TruWest Credit Union, a financial institution based in Arizona, has partnered with ampliFI Loyalty Solutions, a provider of custom loyalty and engagement programs for financial institutions. TruWest, established in 1952, manages over $1.5 billion in assets and has been incorporating digital solutions into its services.

This partnership with ampliFI intends to foster increased cardholder engagement and loyalty, aligning with TruWest's mission of innovation and superior member experience. "Our partnership with ampliFI Loyalty Solutions enables us to launch TruRewards, a new loyalty rewards program for our cardholders," states Alan Althouse, TruWest's President and CEO.

ampliFI Loyalty Solutions, having over 25 years of experience in the industry, handles over $45 billion in annual spend for more than 10 million active cardholders in the United States. "Through this partnership, our robust solutions and loyalty management expertise will aid TruWest in providing valuable and personalized experiences to their cardholders," said Mike Knoop, CEO of ampliFI.

For additional information about this partnership, visit truwest.org and ampliFILoyalty.com.

Source: ampliFI Loyalty Solutions via Newswire