United Media Services Participates in Panel Discussion at IBC 2024 in Amsterdam

Media

Sep 17

AMSTERDAM, September 17, 2024 (VSNewsNetwork.com) – United Media Services (UMS) participated in a panel at the International Broadcasting Convention (IBC) 2024 in Amsterdam, addressing its efforts in advancing media infrastructure and adopting new technologies in Egypt and the Arab world. The panel, "Reconfiguring an Established Media Ecosystem by Embracing Disruptive Technological Innovations," featured UMS CEO Amr El Feki and WATCH IT Chairwoman Nashwa Gad El Haq. The session was moderated by Allan Mclennan.

During the event, UMS discussed its growth and current operations, which span 46 companies employing over 9,000 people. UMS’s media portfolio includes 17 television channels, 12 newspapers, and various digital platforms. The company highlighted its commitment to integrating technology into its operations and continuing to adapt to the evolving media landscape.

UMS also referenced its ties to Egypt's longstanding media history, a foundation that has helped it to influence both Egyptian and Arab audiences. The company has been actively working on digitizing and modernizing its vast media archive as part of its ongoing efforts to remain competitive in the regional market.

Additionally, the company’s digital platform, WATCH IT, was discussed as an example of how UMS has capitalized on the shift in consumer behavior toward subscription-based content services. The platform’s growth has been driven by technological investments and efforts to meet the rising demand for digital entertainment.

IBC 2024 brought together global leaders in media technology to showcase new developments in broadcasting, digital media, and communications.

Founded in 2016, United Media Services offers a broad range of services across television, radio, print, digital media, and advertising.

For more information, visit United Media Services.

Source: United Media Services via Newswire