U.S. Polo Assn. Launches Legends Campaign and E-Commerce Site, Aiming for Billion-Dollar Growth in India

Photo Credit: USPA Global Licensing Inc.

WEST PALM BEACH, Fla. and BENGALURU, India, August 24, 2023 (VSNewsNetwork.com) - U.S. Polo Assn., in partnership with Arvind Fashions Ltd., has announced the launch of their Legends marketing campaign and a new exclusive website for the Indian market. These initiatives align with their goal to make U.S. Polo Assn. a billion-dollar power brand in India, leveraging the country's position as the world's most populous nation and the brand's growing popularity there.

The Legends campaign, called "Legends Forever Play Together," features icons of the modeling and tennis industries, including Arjun Rampal, Milind Soman, Leander Paes, and Mahesh Bhuphati.

It will be hosted on the newly introduced brand-specific website USPoloAssn.in, carrying the brand's entire product range. This includes the Autumn-Winter '23 Collection, showcasing timeless classics with a modern twist.

Arvind's CEO, Shailesh Chaturvedi, emphasized the importance of "phygital" retail, blending digital and physical channels to immerse consumers in the brand story. U.S. Polo Assn.'s President and CEO, J. Michael Prince, expressed excitement about targeting a billion-dollar business in India, adding, "The execution of our strategic plan in India will further solidify our position as one of the top casual menswear brands in the country."

With more than 400 brand stores and 2,000 shop-in-shops in India, U.S. Polo Assn. continues to expand its presence, even launching five stores simultaneously in Bengaluru. The new website adds to the brand's strong online presence and reflects the demand in the market for a dedicated brand platform.

For more information and to explore the new collections, visit USPoloAssn.in and USPoloAssnGlobal.com.

Source: USPA Global Licensing Inc. Via Newswire