Vector Media Secures Out-of-Home Advertising Contract with Dallas Area Rapid Transit (DART)

Dallas Area Rapid Transit Advertising

A Dallas Area Rapid Transit bus is seen driving in Downtown Dallas, Texas, with a local advertisement depicted on the side of the bus.

NEW YORK, May 25, 2023 (VSNewsnetwork.com) - Vector Media, the nation's leading transit media platform, has secured the Dallas Area Rapid Transit (DART) advertising contract, expanding its presence in the transit advertising space. The addition of Dallas, the 5th largest Designated Market Area (DMA) in the US, follows Vector's successful revitalization of Los Angeles' transit infrastructure, establishing the company as the fastest-growing and most innovative Out-of-Home (OOH) advertising company in the transit sector. The DART contract includes all media assets across DART's extensive fleet of over 800 transit vehicles, encompassing buses, light rail, paratransit, and station media. In addition to traditional transit media, DART's advertising platform features over 1,100 digitized interior screens, with plans for further digital screens in Downtown Dallas. With the Dallas Metro area experiencing rapid growth and being home to numerous major companies, Vector Media looks forward to leveraging DART's innovative reach and collaborating on exciting opportunities in the Dallas market.

Source: Vector Media