WildBrain Completes House of Cool Acquisition, Expanding Pre-Production Capabilities

Toronto, July 19, 2023 (VSNewsNetwork.com) - WildBrain Ltd. has successfully closed its acquisition of House of Cool, a prominent pre-production company in the global animation industry. The acquisition is part of WildBrain's strategic focus on creative excellence and significantly enhances its pre-production capabilities for premium animated content, such as series, specials, and features.

Under the agreement, WildBrain has acquired full ownership of House of Cool for a consideration of $15.5 million, consisting of cash and WildBrain shares. Co-founders Wes Lui and Ricardo Curtis have joined the WildBrain Studios team as Co-General Managers of House of Cool. The acquisition strengthens WildBrain's position and allows for collaboration on new intellectual property development.

"We're delighted to close our acquisition of House of Cool and to officially welcome Wes, Ricardo, and their talented team to WildBrain," said Josh Scherba, President and CEO of WildBrain. "House of Cool is recognized as one of the very best pre-production houses in the global animation industry, and this highly complementary acquisition meaningfully broadens and deepens WildBrain's capabilities for both our own and partner productions."

House of Cool, based in Toronto, is a renowned industry leader in pre-production, specializing in storyboarding, visual development, and animatic test videos. The company has worked on notable projects including "Despicable Me," "The Angry Birds" franchise, and "Gravity Falls." The House of Cool brand will be maintained as a distinct identity under the WildBrain banner.

For more information, visit WildBrain's website at www.wildbrain.com.

Source: WildBrain Ltd.