Working Patterns Drive Surge in Footfall in West Midlands Town Centres on Tuesdays, Overtaking Weekend Days, According to Place Informatics
West Midlands, UK, July 19, 2023 (VSNewsNetwork.com) - Place Informatics, a leading provider of footfall and location visitor behavior data, has revealed a notable trend in the West Midlands region. Changing working patterns have led to a significant increase in footfall activity on Tuesdays, with a staggering 99% rise in March 2023 compared to the same period last year. This shift in hybrid working habits has resulted in workers opting to spend more time in office spaces on Tuesdays, utilizing their commute and lunch breaks for shopping and socializing.
Data collected from ten cities and towns in the West Midlands, including Birmingham, Coventry, and Wolverhampton, indicates that Halesowen, West Bromwich, and Wolverhampton experienced the highest year-on-year increase in footfall. Surprisingly, Tuesdays have become busier than Sundays in many locations, with Tuesday emerging as the second busiest day after Saturday in several areas. In towns such as Wolverhampton, Dudley, and West Bromwich, footfall on Tuesdays surpassed that of both Saturday and Sunday.
Clive Hall, CEO of Place Informatics, commented on the changing working habits, stating, "It is interesting to see how hybrid worker behavior has changed since the pandemic, and clearly, our new working habits are having a huge impact on footfall numbers. Tuesdays have seen a huge increase in popularity, which we believe is due to millions choosing to work from home on Mondays and then venturing back to the office or scheduling meetings on Tuesdays."
Understanding visitor behavior and their preferences is crucial for town centers, high streets, and businesses to adapt and thrive in the evolving landscape. Place Informatics' footfall data provides valuable insights into customer behavior, including catchment areas, which can support and inform strategies for town centers across the UK.
Source: Place Informatics via News by Wire
