AEG Global Partnerships Names Brenda Cruz as Senior Director of Global Partnerships Out of Home
Brenda Cruz as Senior Director of Global Partnerships Out of Home at AEG ● Photo Credit: AEG Global Partnerships
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LOS ANGELES, November 7, 2024 (VSNewsNetwork.com) - Entertainment company, AEG Global Partnerships, has announced the appointment of Brenda Cruz as Senior Director of Global Partnerships Out of Home (OOH). In her new role, Cruz will lead the OOH sales and advertising strategy for L.A. LIVE, AEG’s major sports and entertainment complex in downtown Los Angeles, and other AEG properties with OOH opportunities. Cruz will report directly to Nick Baker, Chief Operating Officer of AEG Global Partnerships.
Cruz will oversee key OOH advertising spaces at L.A. LIVE, including its LED networks at the Peacock Theater, L.A. LIVE’s JW Marriott Hotel, and freeway marquees, along with planned new digital displays. Her role will involve creating marketing campaigns that enhance engagement for brand partners, particularly as Los Angeles prepares for major upcoming events, including the Super Bowl, FIFA World Cup, and LA28 Olympic and Paralympic Games.
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“Brenda’s extensive background and innovative approach to OOH make her an ideal fit for this pivotal role, and we’re thrilled to have her join our team and help drive our strategy as we look toward the future. Her success in leveraging digital and static OOH media for high-profile clients will be invaluable as we expand upon L.A. LIVE’s OOH capabilities and seize new opportunities for our partners across our entire portfolio,” said Baker.
With over 14 years in the OOH advertising sector, Cruz began her career at CBS Outdoor, now OUTFRONT Media, and later became the head of OUTFRONT Media’s Transit Department. During her tenure, she launched digital transit shelters in West Hollywood, achieving a 50 percent increase in revenue within two years.
“Joining AEG Global Partnerships is an exciting opportunity to leverage my experience and passion for OOH in a way that transforms how brands connect with audiences in one of LA’s most iconic entertainment districts. I’m thrilled to drive this vision forward and make L.A. LIVE a first-choice advertising destination for brands looking to create memorable connections with their audiences,” said Cruz.
For more information about AEG, visit www.aegworldwide.com.
Source: AEG Global Partnerships
