Big Green Egg Names Dan Gertsacov as President Ahead of 50-Year Anniversary

ATLANTA, August 21, 2023 (VSNewsNetwork.com) - Kamado-style grill manufacturer, Big Green Egg, has announced the appointment of Dan Gertsacov to the newly created role of President, a strategic move that aims to fortify the company's position as a global leader in its field.

Reporting directly to CEO Ardy Arani, Gertsacov will focus on strengthening various aspects of the brand, including marketing, omni-channel, business operations, retail, and IT technologies. His appointment comes ahead of the brand's 50-year anniversary celebration in 2024.

With a strong professional background, Gertsacov has previously served as the Chief Commercial Officer at Focus Brands, Chief Marketing and Digital Officer at Arcos Dorados, and most recently, as Senior Advisor at McKinsey & Company.

Big Green Egg's CEO, Ardy Arani, expressed his confidence in Gertsacov's abilities, stating, "Dan's professional experience, insights and recommendations will play an important role in shaping our business as we look to the future. He comes into the role with a deep understanding of the market and the brand based on his vast professional experience and personal passion for exploring the live-fire food culture around the world."

Gertsacov, who holds an MBA from Harvard Business School, has voiced his enthusiasm for taking on the new role. He said, "I love this brand, our products and the Egghead lifestyle of live-fire cooking. I believe what millions of Big Green Egg owners around the world believe: cooking outdoors on live-fire brings together friends and family for amazing memories around amazing food."

For more information, visit www.BigGreenEgg.com.

Source: Big Green Egg via Newswire