Cheech & Chong Celebrate Success of THC-Infused Seltzer in Chicago with Special Event

Photo Credit: Cheech and Chong's Global Holding Company

CHICAGO, July 11, 2024 (VSNewsNetwork.com) - Chicago's beverage market is experiencing a notable trend with the rising popularity of THC-infused seltzers, particularly Cheech & Chong’s High & Dry. Distributed by Louis Glunz Beer Inc., a family-owned company with a 136-year history, this product has seen a rapid increase in acceptance since its introduction just over a month ago.

Brandon Harshbarger, President of Cheech & Chong’s Global Holding Company, commented on the evolving market, stating, "Chicago’s embrace of High & Dry speaks volumes about the changing tides in consumer preferences and social norms around cannabis. Our seltzers meet a growing demand for high-quality, responsibly produced THC-infused beverages that offer new options to the consumer."

Jerry Glunz, President of Louis Glunz Beer Inc., emphasized the efforts to bring these beverages to the city. "We fought hard to bring this category to the city of Chicago, and the overwhelmingly positive response has made it all worth it. The opportunity to provide Chicagoland with consistent and responsible products has become a duty to build this growing industry standard."

To celebrate this achievement, Cheech & Chong will host a meet and greet event in Chicago:

Date: July 26, 2024
Time: 1:00 PM - 3:00 PM
Location: Binny's Beverage Depot - Lincoln Park, 1720 N Marcey St, Chicago, IL 60614

Tickets for the event are priced at $20 each and can be purchased at CheechAndChong.com/Binnys. Each ticket includes a free, autographed, limited-edition poster and a complimentary 6-pack of High & Dry seltzers. Attendees must be 21 or older to purchase tickets.

In addition, a “Willy Wonka Style” golden ticket will be hidden in one of the High & Dry 6-packs distributed before the meet and greet. This ticket is redeemable for a free trip to Cheech & Chong’s private studio in Los Angeles, with terms and conditions applying.

Cheech Marin remarked, “It’s surreal to see our High & Dry THC seltzers on the shelves of Binny’s Beverage Depot—a store with such a rich history in Chicago. Having our cannabis products recognized and sold alongside traditional alcohol is not just a win; it's a sign of the shift that has taken place in our culture.”

Tommy Chong added, “That old stigma is finally starting to crumble, and it's about time. Cheech and I were here at the start, and it's been incredible to watch everything evolve. So, let’s celebrate this milestone... See ya at Binny’s, Chicago!”

For more information about Cheech & Chong’s High & Dry THC Seltzers and the upcoming event, visit CheechAndChong.com/Binnys.

Source: Cheech and Chong's Global Holding Company via Newswire