EyCrowd Debuts New Marketing Platform at TechCrunch Disrupt 2023, Focusing on Authentic Brand Advocacy

Photo Credit: EyCrowd, Inc.

SAN FRANCISCO, September 13, 2023 (Newswire.com) - EyCrowd, a company specializing in marketing-as-an-entertainment, has introduced a new platform aimed at facilitating authentic engagement between brands and their customers. The platform was highlighted at the TechCrunch Disrupt 2023 event.

EyCrowd’s platform acts as an intermediary between companies and their customers, specifically targeting a group termed as "EyVocates." Businesses can create marketing campaigns via the platform, which are then displayed to these EyVocates based on metrics such as location and interests. In return for actions like social sharing or event attendance, EyVocates are provided with rewards.

Brad Cowdrey, co-founder of EyCrowd, stated: "EyCrowd promotes real and enjoyable brand interactions, distinguishing itself from standard influencer marketing."

The company, which was founded in the summer of 2021, has a team comprising industry professionals and Harvard alumni. According to the company’s data, 82% of surveyed industry professionals view EyCrowd as a significant player in the marketing sector. The platform has experienced steady growth and high levels of daily user activity since its launch.

For more information on EyCrowd’s functionalities and services, visit https://www.EyCrowd.com/news.

Source: EyCrowd, Inc. via Newswire