Fort Brewery and Hell's Half Acre Stadium Goods Collaborate on 'Hell's Half Lager' to Benefit Flying T Club

Hells Half Lager Can brewed by Fort Brewery (Photo Credit: Fort Brewery)

FORT WORTH, Texas, July 25, 2023 (VSNewsNetwork.com) - Fort Brewery, a Fort Worth-based brewery, has announced a collaboration with Hell's Half Acre Stadium Goods, a local licensed apparel company, to release a new beer named 'Hell's Half Lager'. The notable feature of this collaboration is that a portion of the sales revenue from Hell's Half Lager will be directed to the Flying T Club, an organization supporting student-athlete ambassadors.

The partners have indicated that the name of the beer, Hell's Half Lager, pays homage to the historical heritage of Fort Worth and Hell's Half Acre. The name highlights the shared commitment of the partners to the local community and to providing quality experiences for their consumers and ambassadors.

The beneficiary of this collaboration, the Flying T Club, works to foster the development of student-athletes, emphasizing the importance of education and character development. This organization supports young athletes by providing scholarships, training facilities, and mentorship programs.

Jack Feltgen, Project Lead at Fort Brewery, shared his thoughts on the initiative: "This project combines two passions: creating a high-quality beer and supporting our local community, especially the student-athletes who are so important to our region's character and future. Hell's Half Lager is more than just a beverage; it's a way for fans to contribute to the success of the next generation of athletes."

Hell's Half Lager, crafted using Fort Brewery's brewing expertise, aims to appeal to beer enthusiasts and sports fans alike. Steven Stults, Founder of Hell's Half Acre Stadium Goods, expressed the importance of the collaboration, stating, "Our partnership with Fort Brewery demonstrates our commitment to empowering student-athletes by providing them with essential resources. Hell's Half Lager symbolizes the strength and support of our local community."

In the upcoming months, Fort Brewery and Hell's Half Acre Stadium Goods will host various events to increase awareness about the Flying T Club and promote Hell's Half Lager. These events aim to provide opportunities for people to learn more about the initiatives of the Flying T Club and interact with student-athletes.

Starting August 3rd, Hell's Half Lager will be available for purchase at Fort Brewery and select retail outlets, bars, and restaurants.

Source: Fort Brewery via Newswire