Mattel Reinforces 20-Year Alliance with Warner Bros. Discovery Global Consumer Products

The Imaginext® DC Super Friends™ ULTIMATE HEADQUARTERS™ (Photo: Business Wire)

EL SEGUNDO, Calif., July 25, 2023 (VSNewsNetwork.com) - Renowned toy company, Mattel, Inc. (NASDAQ: MAT) announced today that it has renewed its long-standing licensing agreement with Warner Bros. Discovery Global Consumer Products. The extended partnership signifies Mattel's continued role as a toy licensee for Warner Bros. The agreement covers a vast array of categories such as preschool, plush, dolls, vehicles, games, and novelty toys. Mattel is set to design and market products for over 50 Warner Bros. Discovery brands and franchises. This includes popular names like DC Universe, DC Super Friends, “Batwheels,” Harry Potter, Fantastic Beasts, FRIENDS, Seinfeld, and Ted Lasso.

Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel, expressed enthusiasm over the prolonged alliance. He said, "Mattel is incredibly proud of our two-decade long partnership with Warner Bros...We are thrilled that Mattel is a partner of choice for the largest and most successful entertainment companies in the world." Pam Lifford, President of Warner Bros. Discovery Global Brands, echoed similar sentiments, underscoring the value of this collaboration in delivering extraordinary products and experiences globally.

Learn more at mattel.com.

Source: Mattel, Inc. via Business Wire