MIZO Hard Lemonade Expands Availability in Northern California Costco Locations

MIZO Hard Lemonade juice pouches (Photo Credit: MIZO)

SAN FRANCISCO, September 14, 2023 (VSNewsNetwork.com) - MIZO Hard Lemonade is set to expand its availability following an initial successful release. After being introduced in eight Bay Area Costco locations, the alcoholic beverage will be available in 18 Northern California Costco stores. A promotional TikTok related to the expansion has garnered over 3.8 million views.

Offered in 10-ounce pouches, each containing 90 calories and 4g of sugar, MIZO Hard Lemonade aims to differentiate itself in the alcoholic beverage market. The Variety 12-pack includes four flavors: Mango Passionfruit, White Peach, Blackberry Lychee, and Original Lemonade.

"MIZO is not just a beverage; it's a celebration of our Asian-American heritage and a trip down memory lane," said Holly Paul and Chris Tran, the founders of MIZO. "The positive initial reception of MIZO Hard Lemonade has prompted us to extend its availability, allowing a broader consumer base to experience our product."

The company noted that the expansion comes after strong demand during its initial launch, and the Variety 12-pack will continue to retail at Costco for $19.99. The beverage is also available in select Walmart, BevMo!, and Total Wine stores, in a smaller 8-pack format.

For more information, visit drinkmizo.com.

Source: MIZO via Newswire