NBTV Studios Partners with Saratoga Spring Water for 'The Pantry' Series Hosted by Tom Colicchio
Photo Credit: NBTV Studios
NEW YORK, February 6, 2024 (VSNewsNetwork.com) - NBTV Studios has unveiled "The Pantry," a new series premiering in March on Spirits Network, with Saratoga® Spring Water named as the official water sponsor according to a recent press release. Hosted by renowned chef and "Top Chef" star Tom Colicchio, the series integrates Video-Commerce (V-Commerce), allowing viewers to purchase featured products directly through NBTV's "Buy Bar" technology. The first season will consist of six episodes, each showcasing a range of brand sponsors including Tequila Camarena, Crown Maple, and others.
Brittany Aitken, Brand Manager for Saratoga® Spring Water, expressed enthusiasm about the partnership, highlighting Chef Colicchio's reputation for quality and innovation in the culinary world. Saratoga® Spring Water, known for its premium American spring water, aims to solidify its presence in fine dining through this collaboration.
"The Pantry" merges culinary expertise with digital innovation, featuring Colicchio and guest celebrities preparing dishes and cocktails. The show's format encourages viewers to actively engage by purchasing the ingredients and tools showcased, bridging the gap between viewing and culinary creation.
Tom Colicchio, serving as Executive Producer, shared his vision for the series, emphasizing the unique opportunity presented by NBTV's production and V-Commerce capabilities. Nick Buzzell, CEO of NBTV Channels and Spirits Network, also expressed excitement about the collaboration, noting the show's potential to transform the traditional sponsorship model by directly connecting viewers with featured brands.
The series will be available on Spirits Network’s app and FAST channels, reaching over 100 million devices, offering an immersive experience that combines watching, buying, and tasting.
Learn more at www.NBTVInc.com.
Source: NBTV Studios via Newswire
