Opti Digital Partners with Prohaska Consulting to Expand AdTech Solutions into North America

Jul 18

Sébastien Moutte & Magali Quentel-Reme, Founders of Opti Digital ● Photo Credit: Opti Digital

BARCELONA, Spain, July 18, 2024 (VSNewsNetwork.com) - Opti Digital, a European AdTech platform, has announced a strategic partnership with Prohaska Consulting, a global digital consultancy, to expand its presence in North America. This partnership follows Opti Digital's initial entry into the North American market last year.

Opti Digital was founded in 2018. In 2023, the company saw a 33% increase in gross margin and optimized nearly $38 million in ad revenues. Serving over 5,000 websites, Opti Digital partners with major European publishers, including Webedia, Orange, El Español, and Le Point.

Magali Quentel-Reme, CEO and Co-founder of Opti Digital, commented on the expansion: "As we set our sights on the horizon, our mission remains clear: to empower publishers worldwide with original and efficient ad solutions. Our continuous performance in Europe has positioned us well to relevantly meet the needs of U.S. publishers and bring them value."

The expansion comes as U.S. advertising revenue is projected to reach $365.9 billion in 2024, according to GroupM. Opti Digital's solutions, such as a dynamic flooring solution addressing bid shading and an innovative story-like ad format predicting attention rates, aim to assist publishers in capitalizing on programmatic opportunities and addressing the challenges of third-party cookie deprecation.

Since entering the U.S. market, Opti Digital has secured partnerships with entities like Snack Media, a leader in digital media monetization. The recent collaboration with Prohaska Consulting and its Magnify division will provide go-to-market strategy and integrated sales support to further boost Opti Digital's growth.

"We’re pleased to support Opti Digital as they expand into the U.S. market,” said Matt Prohaska, CEO & Principal at Prohaska Consulting. “The advertising landscape continues to undergo seismic transformation, driven by emerging technologies, and these innovations promise to enhance ad delivery and elevate overall publisher performance."

For more information, visit www.optidigital.com.

Source: Opti Digital via Newswire