Sunny Debuts Reusable Period Cup with Applicator Amid Overwhelming Pre-orders

Sunny Cup + Applicator (Photo Credit: Sunny)

BOSTON, September 30, 2023 (VSNewsNetwork.com) - Following significant anticipation generated on social media platform TikTok, period care brand Sunny has launched its Sunny Cup + Applicator. Designed for ease, similar to inserting a tampon, this innovative product offers an eco-friendly period care option for users.

Photo Credit: Sunny

In 2022, a single video by Sunny on TikTok garnered over 6.5 million views, propelling the brand to over 100 million views across their content. This digital visibility translated into a tangible demand, with the company receiving more than 20,000 pre-orders for the product.

“We knew we had a really revolutionary product, but people’s excitement over our period cup applicator exceeded our expectations,” commented Drew Jarvis, Chief Marketing Officer and Co-founder of Sunny. Jarvis further elaborated on the challenges faced by the team, particularly in a domain "dominated by men/non-menstruators," but remained optimistic about the official launch.

Cindy Belardo, Chief Engineering Officer and Co-founder of Sunny, expressed her gratitude to their dedicated community, noting, “The amount of support you have all shown tells us that this product and our company’s mission is what is needed in society today.”

The newly introduced Sunny Cup + Applicator, crafted from medical-grade silicone, boasts a significant capacity, holding 2-5 times more than conventional tampons, and can be used for up to 12 hours consecutively. It is designed for reusability, lasting up to a year.

For more details and inquiries, prospective users can visit www.sunnyperiod.com.

Source: Sunny via Newswire