TIPXY Introduces Find My Flavor Tool to Customize Craft Spirit Shopping Experience
HACKENSACK, N.J., August 31, 2023 (VSNewsNetwork.com) - TIPXY, a growing e-commerce platform for craft spirits, has launched its new "Find My Flavor Tool" aimed at personalizing the online shopping experience for spirits. The tool, still in its beta phase, is aligned with the company's motto "Sip something new," and offers users the chance to discover beverages that closely match their flavor preferences.
The Find My Flavor Tool currently covers six categories of liquor: whiskey, gin, tequila/agave, rum, bourbon, and cognac/brandy. Within each category, users rate a range of flavor properties on a 1-5 scale based on personal taste. The algorithm then presents a data-generated list of bottles that best align with the consumer's personalized flavor profile. This list can be sorted by best match and price. Additionally, each bottle displayed comes with a comparison graph showing how its flavor profile stacks up against the user's preferences.
Check out the explainer video below to learn more about the new tool.
"Flavor profiling allows anyone, whether they're a connoisseur or new to spirits, to develop a better understanding of their own palate," says a TIPXY representative. "Our tool aims to make sure that consumers have a higher likelihood of enjoying the bottles they decide to purchase."
The platform has also added a "Find similar-tasting products" button on a growing number of product pages on tipxy.com. This feature allows consumers to not only find bottles that align with their custom flavor profiles but also discover new bottles that have similar flavor characteristics to their existing favorites.
