U.S. Polo Assn. Unveils Spring-Summer 2024 Collection and Introduces USPA Sport Line

Photo Credit: U.S. Polo Assn.

WEST PALM BEACH, Fla., March 8, 2024 (VSNewsNetwork.com) - The official brand of the United States Polo Association (USPA), U.S. Polo Assn., has announced the launch of its Spring-Summer 2024 Collection. This season's collection, inspired by the sport of polo and the latest fashion trends, was showcased through a global photo shoot in Palm Springs, California, capturing the essence of the desert oasis with its lush landscapes and vibrant sunshine. Alongside the main collection, the brand also introduced USPA Sport 2024, a line focusing on athleisurewear.

The Spring-Summer 2024 Collection features an array of bold stripes, sun-washed colors, and retro resort styles, including matching sets and tonal polo shirts. The collection emphasizes sporty yet fashionable designs, incorporating vibrant colors and patterns alongside the brand's iconic red, white, and blue stripe. Artisan textures such as linen, denim, and soft seasonal dresses are highlighted, complemented by a range of stylish accessories like convertible crossbody bags, bucket hats, and fashionable footwear.

Brian Kaminer, SVP of Brand and Product for U.S. Polo Assn., expressed his enthusiasm for the new collection, stating, "U.S. Polo Assn.’s Spring-Summer 2024 Collection was inspired by the global reach of the sport of polo and the beautiful elements of fashion in the season’s trends, all highlighted in our brand’s signature style in California’s desert oasis. We celebrate the spirit of the season in this global collection with pops of sun-washed colors, bold patterns, and artisan textures so fans of the brand feel cool and comfortable in U.S. Polo Assn.’s classic, sport-inspired American style."

The USPA Sport Collection for 2024, primarily aimed at men's athleisurewear, features a bold and edgy design in bright primary colors. This line includes breathable polo shirts, comfortable shorts, colorful t-shirts, and coordinating sets, all adorned with the U.S. Polo Assn.'s double horsemen logo. Additionally, the collection introduces USPA Pro, a high-performance line designed for polo players and equestrian athletes, available exclusively online and at the USPA National Polo Center Retail Shop in Palm Beach County, Florida. The USPA Pro line offers performance-oriented apparel and accessories, including ventilated gear bags and breathable performance hoodies, designed to enhance gameplay for polo players.

J. Michael Prince, President and CEO of USPA Global, the company managing the U.S. Polo Assn. brand, highlighted the brand's commitment to its heritage, stating, "Every collection created by the U.S. Polo Assn. Design Team has elements that connect our brand back to the sport of polo, which is our heritage and brand DNA. Whether it’s through strategic partnerships like the one with ESPN, supporting global polo events, or our product launches, our mission is to stay true to U.S. Polo Assn.’s authentic connection to the sport."

For more information on the Spring-Summer 2024 Collection and USPA Sport line, visit www.globalpolo.com.

Source: USPA Global Licensing Inc. via Newswire