Voxpopme and Microsoft Collaborate to Launch AI Insights for Video Research
Photo by Voxpopme AI Insights
Voxpopme and Microsoft unveil AI Insights, a world-first for video research.
PARK CITY, Utah, June 21, 2023 (VSNewsNetwork.com) - Voxpopme, a leading global video research technology company, has partnered with Microsoft (NASDAQ: MSFT) to introduce Voxpopme AI Insights, a solution designed to enhance the speed, intelligence, and cost-effectiveness of qualitative research. Building upon the recent release of Voxpopme's Survey Generation Tool, Smart SurvAI, Voxpopme AI Insights sets a new standard for the effectiveness of qualitative research by integrating OpenAI's ChatGPT directly into Voxpopme's research platform using Azure OpenAI Service.
With this collaboration, executives, market researchers, insights professionals, and category/brand managers gain the ability to analyze their qualitative data repositories comprehensively, uncovering vital insights that inform strategic business decisions.
Romani Patel, Sr. Manager of Research and Insights at Microsoft, expressed excitement about the collaboration, stating, "The collaboration between Voxpopme and Microsoft to develop AI Insights has been truly remarkable. Integrating Azure OpenAI Service with Voxpopme's platform will help empower insights teams, including Microsoft's, to analyze qualitative data at astonishing speed. This integration revolutionizes research with a 60x faster analysis process and a staggering 97% reduction in time spent. The result is a game-changing tool that empowers teams to derive valuable insights swiftly, enabling them to make informed decisions and drive innovation at an unprecedented pace."
In fiercely competitive markets, brands must possess a deep understanding of consumers and innovate faster than their rivals. Voxpopme's qualitative research platform, trusted by renowned brands such as Airbnb, Pepsico, McDonald's, and Microsoft, allows insights teams to connect with customers and consumers rapidly and at scale. This grants these brands the advantage of harnessing vast amounts of qualitative video data, leading to actionable and proprietary insights.
Andy Barraclough, Founder & Chief Technology Officer at Voxpopme, expressed enthusiasm for the new AI Insights tool, stating, "Many of our clients grapple with condensing research timelines without wanting to lose depth of insight. I'm so excited to get AI Insights in their hands to combat this dilemma and unlock actionable insights from their video feedback through an intuitive chat-like interface."
The collaboration between Voxpopme and Microsoft combines Voxpopme's video research technology with the AI capabilities of Azure OpenAI Service, revolutionizing how businesses leverage their qualitative data. This collaboration empowers companies to ask questions and obtain nuanced, insightful responses about consumers, gaining tangible advantages in the market.
AI Insights offers several key benefits for managing video data in market research:
Interactive Data: Engage in real-time conversations with the Voxpopme platform and receive insights through a chat window.
Insights Generation: Obtain summarized insights presented beautifully, complete with automated showreels and transcribed quotes from respondents.
Sharing: Drastically reduce the time required for data analysis, presentation creation, and insight sharing—now achievable within seconds instead of hours.
In-Depth Research with Suggestions: Receive suggested questions for follow-up projects, which can be launched immediately to deepen research findings.
Secure and Proprietary Insights: Retain 100% ownership of data and insights, with access restricted to authorized users.
Voxpopme and Microsoft will showcase AI Insights live at The Quirks Event in New York, demonstrating how Azure OpenAI Service and ChatGPT can analyze vast amounts of qualitative data in real-time, driving the rapid discovery of actionable insights.
To learn more about Voxpopme AI Insights and experience the power of qualitative research, please visit the Voxpopme website at https://www.voxpopme.com/ai-insights
Source: Voxpopme via Newswire
