Cat Cora Partners with Win-Win for Global Marketing and Licensing
Chef Cat Cora ● Photo Credit: Win-Win Partnerships
LOS ANGELES, July 24, 2024 (VSNewsNetwork.com) - Celebrity chef Cat Cora has announced an exclusive partnership with Win-Win Partnerships, an agency specializing in entertainment and sports marketing. This collaboration aims to enhance global marketing and licensing representation for Cora’s brand, including her restaurants, product lines, and endorsements.
Scott Becher, founder of Win-Win Partnerships, will lead the effort to manage Cora's marketing strategies. "Scott’s partnerships expertise is unparalleled, and I’m thrilled to be working with Win-Win to accelerate global growth of our health, wellness, and culinary platform," said Cora.
Cora, the first female inducted into the Culinary Hall of Fame, has authored three cookbooks and opened over 18 restaurants globally. Her establishments include Cat Cora's Kitchen in various U.S. airports, Ocean by Cat Cora in Singapore, and Kouzzina by Cat Cora at Disney World.
"Cat’s a culinary icon and television superstar," said Becher. "Her take on Mediterranean cuisine began a wave of healthy and nutritious dining that’s never been more relevant. We’re honored to continue aligning Cat with best-in-class brands, products, and high-profile restaurant opportunities."
Win-Win Partnerships focuses on creating integrated sponsorships, licensing branded products, and negotiating high-profile partnerships, using data to leverage fan passion in sports, entertainment, and through celebrities and influencers.
Cat Cora, originally from Jackson, Mississippi, trained at the Culinary Institute of America and cooked at two 3-star Michelin restaurants in France. She has received several awards, including the Lifetime Achievement Award and the Volunteer Service Award from President Barack Obama.
For more information, visit www.choosewinwin.com.
Source: Global Chef Enterprises via Newswire
