Cheba Hut Expands to El Paso with New "Toasted" Subs Location

Food & Drink

Feb 12

EL PASO, Texas, February 12, 2024 (VSNewsNetwork.com) - Cheba Hut, the cannabis-themed restaurant and bar, is expanding its footprint to El Paso, TX, under the guidance of Isaac Montoya and his dedicated team. According to a recent press release, this marks the fourth Cheba Hut location for Montoya, showcasing his ascent from crew member to owner and his commitment to spreading the brand's unique dining concept.

Montoya's journey with Cheba Hut, from a crew member to an owner, reflects his deep-rooted passion and understanding of the brand. Having successfully navigated the New Mexico market, Montoya is now steering the brand's expansion into Texas. The new El Paso location is designed to mirror the city's community-focused ethos, featuring a central mural and an expansive patio seating over 100 guests, aiming to blend seamlessly with El Paso's vibrant culture.

"El Paso is a very unique location because of how neighborhood-oriented it is and we plan to lean into that with the new shop," Montoya said. He further stated, "Our goal is to become the city's undisputed neighborhood hangout, and I truly feel the interior and exterior of the shop capture that inviting vibe we hope to give off."

The El Paso Cheba Hut is set to serve an array of "toasted" subs, pretzel nugs, krispy treats, alongside signature cocktails and local brews for patrons over 21, aiming to satisfy cravings and quench thirsts. Montoya underscores the significance of embodying Cheba Hut’s Core Values, with a particular emphasis on "Owning It." He elaborated, "Owning It is our top priority. We struggle as humans to own our successes so we want to emphasize the wins and celebrate them."

Located at 3001 N Zaragoza Road, El Paso, TX, 79938, the new Cheba Hut location is eagerly awaiting its grand opening on Friday, February 23. The brand is excited to introduce over 30 signature “toasted” subs, a variety of munchie treats, and crafted cocktails to the El Paso community.

For further details about the opening and future events, visit www.chebahut.texas.

Source: Cheba Hut Franchising via Newswire