Instawork Appoints Ashwin Somakumar as Vice President of Marketing

Apr 5

Ashwin Somakumar, Vice President of Marketing, Instawork

SAN FRANCISCO, April 5, 2024 (VSNewsNetwork.com) - Instawork, a platform that connects skilled hourly professionals with flexible work, has announced the appointment of Ashwin Somakumar as Vice President of Marketing. With a background that includes roles at Square, WhatsApp, and OpenTable, Somakumar is set to lead Instawork's marketing efforts during a period of significant growth.

At Square, Somakumar was instrumental in launching and scaling financial services products tailored for small businesses, focusing on customer acquisition and engagement. His experience also encompasses leading product marketing and growth for merchant payments at WhatsApp, in addition to his tenure at OpenTable where he worked on pricing strategy and product marketing.

Sumir Meghani, Co-founder and CEO of Instawork, commented on the appointment, stating, "Ashwin’s wealth of experience will allow us to strategically align across the teams that build our pipeline, create brand awareness, and provide data insights that enable us to lead the conversation around flexible work."

Expressing his enthusiasm for his new role, Somakumar said, “I am thrilled to be joining the dynamic and fast-paced team at Instawork, bringing my expertise in growth to build upon the success the team has achieved so far.”

Instawork's platform leverages predictive algorithms and machine learning to match businesses with flexible workers, serving industries such as food & beverage, hospitality, and warehouse/logistics in the U.S. and Canada. The company's innovative approach has garnered recognition, including a ranking in the top 10% of the fastest-growing companies by Inc. 5000 and inclusion in the Forbes Next Billion Dollar Startup list.

For additional details about Instawork and its services, visit www.instawork.com.

Source: Instawork via Newswire