LINE FRIENDS Launches BT21 x Jade Purple Brown Collection in the United States
BT21 x Jade Purple Brown Luggage Tag and Bag (Photo Credit: LINE FRIENDS)
NEW YORK, December 4, 2023 (VSNewsNetwork.com) - LINE FRIENDS, a rapidly expanding global character brand, has launched a unique collection in the United States in collaboration with New York-based artist Jade Purple Brown. This marks the first artist collaboration in the U.S. for its character IP, BT21, known for its global appeal.
Jade Purple Brown, recognized for her dynamic and colorful artistic style, brings her signature aesthetic to the BT21 universe. The collaboration aims to offer a new range of products that reflect themes of individuality and creativity, targeting the young and trendy demographic.
BT21 x Jade Purple Brown Luggage Tag and Bag (Photo Credit: LINE FRIENDS)
The BT21 x Jade Purple Brown collection by LINE FRIENDS includes a variety of items such as t-shirts, bucket hats, coasters, glass tumblers, posters, luggage tags, passport covers, tote bags, and duffle bags. These products will be available at LINE FRIENDS flagship stores in Los Angeles and New York, as well as through their online platform, with pre-orders beginning December 6th, 2023.
In conjunction with the merchandise launch, LINE FRIENDS plans to theme its brick-and-mortar stores to reflect the collaboration, enhancing the shopping experience for customers and fans, known as UNISTARS.
This collaboration between LINE FRIENDS and Jade Purple Brown is a strategic move to engage with the U.S. market and expand BT21's global footprint, combining artistic expression with popular culture.
For more details on the collection, visit www.store.linefriends.com.
Source: LINE FRIENDS via Newswire
