Max Mara Partners with World Woman Foundation for 2024 World Woman Hour

Empowerment

Mar 22

LOS ANGELES, March 22, 2024 (VSNewsNetwork.com) - The World Woman Foundation has announced Max Mara as the Global Fashion Partner for the 2024 edition of World Woman Hour, coinciding with International Women's Day and Women's History Month. This year's theme, "It's Time to Claim Our #POWhER," focuses on empowering women to lead with strength and determination, breaking through stereotypes and barriers.

The partnership will feature four in-store events in Chicago, New York, and Los Angeles, aimed at raising awareness of women's roles in shaping the future. Max Mara, known for its commitment to women's empowerment and a legacy of over 70 years in fashion, will donate sales proceeds from these events to the World Woman Mentorship Program. The culmination of the month's activities will be the World Woman Hour screening and the Women History Month Annual Event at the Grammy Museum in Los Angeles on March 31, which will include the World Woman Hero Awards.

The campaign will spotlight influential female leaders across various fields, including Sara Denby from UN Women, Madeline Di Nonno of the Geena Davis Institute on Gender in Media, and Christina Francis of Magic Johnson Enterprises, showcasing their contributions and inspiring future generations.

Rupa Dash, CEO of the World Woman Foundation, expressed enthusiasm for the partnership, stating, "With Max Mara as our Global Fashion Partner for World Woman Hour, we are not just celebrating women's achievements; we are igniting a movement that will empower future generations of women to claim their #POWhER and change the world."

Max Mara Fashion Group also shared their excitement about the collaboration, emphasizing the alignment of their core values with those of the World Woman Foundation: “World Women Foundation is a dynamic organization with a commitment to accelerating the impact of women and girls globally and investing in educating women is an important way for Max Mara to express its core values and help make a better and brighter future for our community."

World Woman Hour is set to premiere on March 26, 2024, at the Grammy Museum and will be available for streaming on YouTube Live. For more information and to register for the event, visit www.worldwomanhour.com.

Source: World Woman Foundation via Newswire