Somedays Acquires Aisle in Landmark FemTech Merger
Lux and Aisle Co-Founders Suzanne and Madeleine ● From left to right, Suzanne Siemens, Lux Perry and Madeleine Shaw ● Photo Credit: Somedays
VANCOUVER, British Columbia, December 7, 2023 (VSNewsNetwork.com) - In a significant move within the FemTech industry, Somedays, led by CEO Lux Perry, has acquired Aisle, a leading B Corp period care company. This merger combines Somedays' expertise in natural period pain relief with Aisle's longstanding commitment to sustainable menstrual health solutions.
Perry highlighted the strategic and philosophical motives behind the acquisition, emphasizing the alignment of both companies' values and audience. "The philosophy underpinning this acquisition prioritizes keeping reproductive health businesses in the hands of those they serve," Perry stated. "It may sound idealistic, but I believe that good business and good values are not mutually exclusive."
The acquisition respects Aisle's legacy in menstrual equity and advocacy. Suzanne Siemens, Aisle's co-founder, expressed confidence in Perry's leadership, saying, "As we pass the torch to Lux, we are confident that the vision of universal, sustainable access to menstrual care we've championed will continue to flourish for generations to come.”
Somedays, known for its viral period pain simulator videos, plans to expand into menstrual healthcare services. This move is aimed at supporting the shared audiences of both companies. Madeleine Shaw, Aisle’s co-founder, praised the merger for its fusion of experience and new energy, believing it will breathe fresh life into Aisle's values.
The partnership under Perry’s leadership is set to innovate and develop products, promising a revolutionary approach to menstrual care. This collaboration is grounded in shared values and a commitment to improving the lives of their customers.
For more information on this groundbreaking collaboration in menstrual health, visit www.somedays.com.
Source: Somedays via Newswire
