Whole Food Earth Acquires Raw Gorilla in Move Against Ultra-Processed Foods

Whole Food Earth Brands (Photo Credit: Whole Food Earth LTD)

KENT, England, October 10, 2023 (VSNewsNetwork.com) - In a bid to combat the widespread consumption of ultra-processed foods, UK natural food brand and online store Whole Food Earth has acquired Raw Gorilla, a brand renowned for its healthy breakfast staples and snacks. This recent acquisition, the second in just ten months, signifies Whole Food Earth's mission to broaden its selection of health-focused and sustainable food brands.

The prevalence of ultra-processed foods, which now account for approximately 60% of the calorie intake in the UK, has been correlated with an array of health issues, from obesity and diabetes to heart diseases and certain types of cancer.

Whole Food Earth is pushing back against this trend by offering an array of affordable, unprocessed, and sustainable foods. Their product line includes nutrient-rich cooking and baking ingredients, organic whole foods under their own brand, and various pantry staples. By offering these products in bulk, the company aims to make unprocessed and healthier food options more accessible to UK families, especially in the current climate of economic uncertainty.

The move to acquire Raw Gorilla is part of Whole Food Earth's vision to provide an expansive selection of products to its consumers. "Our brand provides ethically sourced, nutritious, affordable organic ingredients to UK families. With the addition of Raw Gorilla, we will be offering naturally processed and protein-rich foods that are essential for a healthy lifestyle," expressed Tiago Pita, the e-commerce director of Whole Food Earth.

Raw Gorilla, known for its organic, unprocessed healthy snacks, complements Whole Food Earth's existing brand values and product lineup. The brand boasts a variety of products without added sugars, such as granola and low-carb chocolate. Catering to health-conscious consumers, Raw Gorilla's products come with certifications such as Soil Association organic, vegan, keto-friendly, and gluten-free.

Notably, the acquisition of Raw Gorilla is the second major addition to Whole Food Earth's portfolio within the year. The previous acquisition, The Vegan Kind, holds the distinction of being the UK's largest online vegan store. After a brand overhaul, The Vegan Kind was reintroduced to the market and now operates as a marketplace hosting a range of products from vegan brands and small businesses, spanning categories from food to health and beauty.

For more details on Whole Food Earth and their product offerings, visit www.wholefoodearth.com.

Source: Whole Food Earth via Newswire