Alpine Canada Alpin and Helly Hansen Extend Partnership Through 2026/2027 Winter Season
Alpine Canada Women’s Team (Photo Credit: Helly Hansen)
VANCOUVER, British Columbia, October 24, 2023 (VSNewsNetwork.com) - Alpine Canada Alpin (ACA) and outdoor apparel brand Helly Hansen have renewed their partnership for another four years, extending it through the 2026/2027 winter season. The collaboration will also encompass the 2026 Olympic and Paralympic Winter Games. Over the past eight years, Helly Hansen has been equipping ACA's athletes, coaches, and support staff with high-performance ski gear tailored to meet the demands of professional skiing.
The extension is driven by both parties' shared goal to elevate the sport of skiing in Canada. Helly Hansen will continue its role as the Official Outerwear, Baselayer, Apparel, and Accessories Supplier to Canada’s National Alpine and Para-Alpine Ski Teams. Mags Doehler, VP of Partnerships & Marketing at Alpine Canada Alpin, said, “We have no doubt that the brand has contributed to the success of the CANskiteam, including record-breaking performances last season. We’re excited to continue celebrating the brand as our alpine and para-alpine teams work toward this season and beyond including our sights on the 2026 Olympic and Paralympic Winter Games.”
Helly Hansen's partnership with ACA has led to innovations in gear design, such as improvements in zipper functionality and the development of the Life Pocket™, designed to prolong mobile phone battery life in cold conditions. Sophie Boisvert, Marketing Manager Canada at Helly Hansen, commented, “The insight we receive through working with the athletes and support staff has been invaluable in furthering our product innovation, truly exemplifying our commitment to create products that are developed with and trusted by professionals.”
For more details on the ACA and Helly Hansen partnership, visit www.hellyhansen.com/professionals/alpine-canada and www.alpinecanada.org.
Source: Helly Hansen via Newswire
