Cheech & Chong Ignite Massachusetts with Dual Ventures in Cannabis and Hemp Seltzers

Cheech & Chong's Dispensorias Now Open in Massachusetts Cheech & Chong debut new line of cannabis dispensaries in the Bay State ● Photo Credit: Cheech & Chong’s Holding Company

BOSTON, October 26, 2023 (VSNewsNetwork.com) - Comedy duo Cheech & Chong are expanding their cannabis brand into Massachusetts through two innovative partnerships aimed at elevating the consumer experience. They have teamed up with Toroverde to introduce Cheech & Chong’s Dispensorias, a new line of cannabis dispensaries that prioritize not just the product but the consumer experience. Simultaneously, the duo has collaborated with Atlantic Beverage Distributors to launch High & Dry™ Hemp THC Seltzers, now available in liquor stores across the greater Boston area.

Cheech & Chong Bring Hemp THC Beverage Line to Boston ● Cheech & Chong's High & Dry Hemp THC seltzers are now available in liquor stores throughout the greater Boston area. ● Photo Credit: Cheech & Chong’s Holding Company

"Legalization is great, but the industry lost some of the fun along the way. We wanted to bring back the fun and excitement and laughter with the Dispensorias," said Cheech Marin, one half of the iconic pair. Jonathan Gonzalez, Market Manager at Toroverde, elaborated, “When you apply that 'Cheech & Chong' feel to a dispensary, all of a sudden, everyone is just having a lot more fun." The dispensaries, set to open in November, aim to offer a unique blend of community and premium cannabis products in locations like Whately, Greenfield, and Northampton.

Moreover, High & Dry™ Hemp THC seltzers, featuring zero alcohol and zero calories, are intended to provide consumers with a more responsible alternative for achieving a “buzz.” Tommy Chong stated, "It's all about takin' care of the community." Brandon Harshbarger, President of Cheech and Chong’s Global Holding Company, cited a successful initial roll-out in Boston, praising Atlantic Beverage Distributors as the ideal partners for the venture.

To mark these developments, the duo will host a series of events in Massachusetts, including a Dispensoria Grand Opening Party on November 11 and a meet-and-greet session at the Liquor Junction in Reading, Massachusetts, on November 10.

For further details and updates, visit www.CheechandChong.com.

Source: Cheech and Chong's Global Holding Company via Newswire