David’s Bridal Debuts Fall 2024 Collection on TikTok with "Love is Blind" Star Jessica Vestal

Video via David’s Bridal

CONSHOHOCKEN, Pa., April 3, 2024 (VSNewsNetwork.com) - David’s Bridal has launched its Fall 2024 collection on TikTok, marking the first-ever all-digital Bridal Fashion Week by the brand. This groundbreaking reveal features Jessica Vestal, a fan-favorite from season six of "Love is Blind," showcasing the collection. This strategy allows brides to directly pre-order the showcased styles from David’s Bridal website.

Photo via David’s Bridal

Kelly Cook, President of Brand, Technology, and Finance at David’s Bridal, explained the shift to a digital platform: “While we traditionally host a runway show to reveal our Fall 2024 collection, we are taking a unique approach this year. We’ve seen tremendous engagement by our Gen Z and Millennial brides and bridesmaids on platforms like TikTok, and we knew there was no better way to show off our newest collection.”

Jessica Vestal shared her enthusiasm about the collaboration, stating, “Partnering with David’s Bridal has been so much fun. I’ve loved working with their team to share this latest collection in such a unique way.” Vestal also expressed her personal connection to the collection, particularly highlighting her favorite Oleg Cassini styles.

The Fall 2024 collection, now available for pre-order, features modern styles and trends, including elegant train detailing and figure-flattering corsetry, catering to a diverse range of bridal preferences.

For more information about the Fall 2024 collection and to explore the styles, visit www.davidsbridal.com.

Source: David's Bridal via Newswire