Emaar Group and BROAD Group Sign Strategic Agreement for Zero-Concrete Building Project in UAE
Left: Mohamed Ali Alabbar, Founder of Emaar Group. Middle: Zhang Yiming, Chinese Ambassador Extraordinary and Plenipotentiary to the UAE. Right: Zhang Yue, Chairman of BROAD Group. (Photo Credit: BROAD Group)
NEW YORK, December 14, 2023 (VSNewsNetwork.com) - On December 11, 2023, a strategic cooperation agreement was formalized between Eagle Hills, a real estate investment and development company based in Abu Dhabi, and BROAD Holon Co. Ltd. The agreement, signed by Mohamed Ali Alabbar, founder and chairman of Emaar Group, and Zhang Yue, Chairman of BROAD Group, was witnessed by dignitaries including H.E. Zhang Yiming, Chinese Ambassador to the UAE, and representatives from the Bank of China and Yabuli Entrepreneurs Forum.
The collaboration focuses on developing the world's first zero-concrete, factory-made pilot building project. As per the agreement, the initial building modules will be manufactured in China and then transported to the UAE for installation. Furthermore, plans include establishing a Holon plant in the UAE, which is expected to produce a substantial daily output of Holon modules, targeting the Middle East market.
Emaar Properties, known for its work on the Burj Khalifa in Dubai, has a significant presence in the global real estate market, encompassing residential, hotel, and other architectural projects. BROAD Holon, specialized in 100% factory-made high-rise buildings, brings its unique stainless steel Holon system to the partnership.
The Holon Building concept emphasizes a 100% factory-made approach, eliminating the use of concrete and claiming a 90% increase in energy efficiency. The technology is designed to offer low-cost, high-quality construction solutions, while also promoting sustainable and durable architecture.
The agreement aligns with the ongoing discussions and commitments at COP28, reflecting both parties' interest in green building practices and low-carbon real estate development.
Source: BROAD Group via Newswire
