GECU Wins 2024 CUNA Diamond Award for Branch Design and Innovation

DBSI Celebrates 2024 CUNA Diamond Award for GECU Branch Transformation ● Photo Credit: GECU

EL PASO, Texas, March 21, 2024 (VSNewsNetwork.com) - Finance company, GECU, has received the 2024 Credit Union National Association (CUNA) Diamond Award in the "Point of Sale Display and Retail Merchandising" category for its Neighborhood BranchSM at Rojas and Eastlake, announced DBSI, a retail transformation firm and partner in the project. This award is a testament to the branch's exceptional design and functionality, aimed at enhancing the banking experience for GECU members in East El Paso, Texas.

The collaboration between GECU and DBSI on the 2,200-square-foot branch was driven by a shared vision to create an innovative, member-focused, and digitally advanced banking space. GECU Senior Vice President of Operations and Member Experience, Jacque Valdez, expressed gratitude for the recognition: "We're incredibly honored to receive this recognition and to have worked closely with the amazing team at DBSI to make this award possible. Our members appreciate and admire the unique look and feel of the branch that makes their experience seamless and one-of-a-kind."

The prestigious award was presented at the Marketing & Business Development Council Conference recognition dinner on March 19, 2024, at Caesars Palace in Las Vegas. The competition this year was notably intense, with a record 1,451 entries across 37 categories from organizations in 44 states and the District of Columbia.

Alisa Semyekhina, SVP of Digital Creative at DBSI, highlighted the innovative approach to the branch's design and functionality: "The fusion of cutting-edge digital elements with a human-centered design approach was key to bringing GECU's vision to life. We couldn't be happier with the results of this transformation that, through our collective efforts, has created a real prototype of the future for creating engaging, member-centric banking environments."

The GECU Neighborhood BranchSM, which opened its doors in March 2023, aims to cater to the financial needs of the rapidly growing Far East community of El Paso. It features advanced banking technologies, including drive-up lanes with personal teller services and 24/7 Interactive Teller Machines (ITMs), alongside in-branch support for a wide range of services.

GECU, established in 1932, serves over 430,000 members across 32 branches and manages assets exceeding $4.4 billion. Jared Jones, SVP of Growth at DBSI, shared his pride in the partnership: "We are incredibly proud to see GECU recognized in the Diamond Awards, one of the most prominent recognitions for credit unions. Our long-standing partnership has enabled GECU to redefine their banking experience and set a new standard in the industry."

For further details, visit www.dsbi.com.

Source: DBSI via Newswire