geniant Welcomes Kelly Moran as Vice President of Experience Research and Insights

Kelly Moran

Kelly Moran joins geniant, bringing over 15 years of experience research expertise to expand the company’s already successful methodology. (Photo Credit: geniant)

DALLAS, December 5, 2023 (VSNewsNetwork.com) - geniant, a consultancy specializing in next-generation experience, has announced Kelly Moran as the new Vice President of Experience Research and Insights. Moran brings over 15 years of expertise in experience research, aiming to expand geniant’s successful methodologies.

Moran's career includes a significant tenure at Google, where she played a pivotal role in aligning AI-powered teams with user needs and motivations. "During my time at Google, I redefined how the Search organization conceptualizes how people seek and discover information," Moran said. She aims to apply her expertise to geniant's approach in both digital and physical spaces, as well as in organizational culture change.

Keith Jacobs, co-CEO of geniant, emphasized the importance of understanding customer and employee needs in design-led transformation. "It's about going beyond just 'design thinking' and embracing a profound commitment to true understanding," Jacobs remarked.

The appointment comes at a time when understanding and adapting to hybrid work and omnichannel strategies are crucial for companies. Moran's skills are expected to be key in integrating research into geniant’s solutions, addressing unmet needs and creating impactful experiences for clients.

David Lancashire, co-CEO and Chairman of geniant, highlighted the changes in employee experiences and purchasing patterns, noting the importance of designing experiences that align with a brand’s identity. "geniant is uniquely positioned to help transform experiences for the better," Lancashire stated.

For more information about geniant’s services and leadership, visit www.geniant.com.

Source: geniant via Newswire