Recollective Introduces New Solutions to Enhance Market Research Engagement and Integration

Research & Data

Feb 23

OTTAWA, Ontario, February 23, 2024 (VSNewsNetwork.com) - Recollective, a research technology company, has announced the launch of two new products aimed at transforming the interaction between market research agencies, brands, and their research participants. According to the company, the newly introduced offerings, Recollective Connect and the Recollective Qualtrics Integration, are designed to streamline participant engagement and data integration processes, respectively.

Recollective Connect is described as a participant engagement solution that leverages the existing technology infrastructure of the Recollective platform. It facilitates the creation of community home pages and forums, simplifies access to external surveys, and accelerates the initiation of qualitative studies within the Recollective ecosystem. This tool aims to minimize participant churn and the associated costs of re-recruitment by fostering deeper engagement, thereby enhancing the quality of insights obtained from research activities.

In parallel, the Recollective Qualtrics Integration offers a seamless method for researchers to import participant data from Qualtrics into the Recollective platform and direct participants towards completing Qualtrics surveys. Highlighted as a no-code solution that can be quickly implemented, this integration is included as a standard feature in all Recollective licenses, promising to increase efficiency in research operations.

Alfred Jay, CEO of Recollective, commented on the launch, stating, "With the introduction of Recollective Connect, we’re providing organizations with a powerful and innovative capability to easily create and manage an interactive home for their research respondents." Jay further emphasized the benefits of the new solutions, "Connect makes it easy and affordable to engage communities at scale and improve their brand experience. It has the potential to accelerate quantitative and qualitative research efforts while also driving down overall research costs, all without having to change the research tools you use."

These developments underscore Recollective's commitment to advancing market research technology by offering innovative solutions that address the evolving needs of global brands and research agencies. The company's efforts aim to build long-term communities with unprecedented efficiency, enhancing the research process and outcomes.

For more information about Recollective and its new offerings, visit www.recollective.com.

Source: Recollective Inc. via Newswire