Renfro Brands Acquires Apparel Company Soffe

Photo Credit: Renfro Brands

WINSTON-SALEM, N.C., September 30, 2024 (VSNewsNetwork.com) – Renfro Brands, a manufacturer known for its socks and legwear products, announced the acquisition of MJ Soffe, anathletic and lifestyle apparel brand.

Soffe, founded in 1946, has built a reputation for its durable and performance-oriented apparel, particularly popular among athletes, military personnel, and fitness enthusiasts. The brand’s signature "Soffe Short" has become well-known in these sectors, with a strong presence in both retail and online markets.

According to the company, this acquisition is part of Renfro’s broader strategy to expand into new product categories within the apparel sector. “The acquisition of Soffe represents a significant step forward in our strategy to expand into new product categories and enhance our offerings in the apparel market,” said Stan Jewell, CEO of Renfro Brands.

Renfro, which has a history in producing socks and legwear for brands such as Dr. Scholl’s, plans to integrate Soffe’s product lines into its portfolio, helping the company reach new customer segments in the activewear and lifestyle apparel markets.

For more information on the acquisition and future plans, visit www.renfro.com.

Source: Renfro Brands