Renfro Brands Acquires Apparel Company Soffe
Photo Credit: Renfro Brands
WINSTON-SALEM, N.C., September 30, 2024 (VSNewsNetwork.com) – Renfro Brands, a clothing manufacturer known for its socks and legwear products, has announced the acquisition of MJ Soffe, an athletic and lifestyle apparel brand.
Soffe, founded in 1946, has built a reputation for its durable and performance-oriented apparel, particularly popular among athletes, military personnel, and fitness enthusiasts.
According to the company, this acquisition is part of Renfro’s broader strategy to expand into new product categories within the apparel sector. “The acquisition of Soffe represents a significant step forward in our strategy to expand into new product categories and enhance our offerings in the apparel market,” said Stan Jewell, CEO of Renfro Brands.
Renfro, which has a history of producing socks and legwear for large brands like Dr. Scholl’s, plans to integrate Soffe’s product lines into its portfolio, helping the company reach new customer segments in the activewear and lifestyle apparel markets.
For more information on the acquisition and future plans, visit www.renfro.com.
Source: Renfro Brands
